From the website:
notJack was established to support and protect iconic Australian literary landscapes, by fostering creative engagement with place and promoting the significance of place for Australian writers, their work and readership.
notJack currently supports the protection of the Moolort Plains, from and in which the Victorian Premier’s Literary Award Winner Romulus, My Father was written. The film of the same name was shot on site. In honour of this book, and the manner in which it crosses several genres to engage with place, the notJack writers’ prize accepts submissions from a wide variety of genres and writing styles.